Monday, 8 October 2018

Gap x Happy Hippie.


Within this project, I was set the task of creating a collaboration for the fashion brand Gap. 

The collaboration had to have similar beliefs and links within the way they run their business, with this in mind I chose to put the brand with Happy Hippie as they both believe in anti-bullying and racial, sexual and social equality. 

Happy Hippie is an American based non-profit organisation which focuses on helping a range of young people from homeless to LGBT

The project gave the task of designing a line of clothing, an event and social media accounts for the collaboration, this is in order to promote both brands to a wider audience, increasing awareness of the organisation and promoting sales for Gap.